“I’m a single parent and an air fryer has cut down my energy bills so much! I batch cook chilli and pad it out with lentils, then part cook a jacket in the microwave and 10 mins in the air fryer. They're sharing tips and tricks online about how to stay warm, cook efficiently and lower energy bills. As prices keep going up, many are turning this fear into action by finding creative ways to save money. Feeling overwhelmed and powerless! What are we to do?” (Consumer, Twitter, Feb 2022)īut now we're starting to see consumers fight back. “There’s so much happening with this cost-of-living crisis. When this crisis first hit, consumers took to social media to vent their fears and frustrations. Above: The cost of living crisis has hit many households hard.